Inspiration for the next Coca-Cola or Unilever marketing campaign might come from a computer game that looks an awful lot like The Sims. Written by Allison Fass in the November 2005 issues of Forbes. Download the piece here (URL).
Scientists are planning to use the largest supercomputers to simulate life on Earth, including the financial system, economies and whole societies. The project is called “Living Earth Simulator” and part of a huge EU research initiative named FuturIcT. You can read the article online at ScienceDaily (May 28, 2010). In a practical sense, the scientists behind the project foresee the development of crises observatories and decision-support systems for politicians and business leaders. “Such observatories would detect advance warning signs of many different kinds of emerging problems,” says Dirk Helbing, “including large-scale congestion, financial instabilities, the spreading of diseases, environmental change, resource shortages and social conflicts.”
This article discusses General Motors’ North American Enterprise Model, a system dynamics model of the entire North American automobile market. The Enterprise Model takes a broad look across the corporation and its marketplace, combining internal activities such as engineering, manufacturing and marketing with external factors such as competition for consumer purchases in the new and used vehicle marketplaces. Download the piece here (PDF).
Proctor & Gamble used simulations that pointed the way to a supply chain restructuring that would consolidate P&G’s North American plants by 20% and lower supply chain costs by $200 million a year. This article provides a great overview of how they structure their Global Analytics practice. See the full article here (off-site link).
Simudyne brings Insight, Foresight and Teamwork to your firm.
Dr. Suarez at Trinity University and Simudyne founder published ideas on a general theory of collective behavior and structure formation, with a resulting architecture that can be broadly applied. Read the full article here. (Offsite link)
It stocks your grocery store, schedules your favorite team’s games, and helps plan your vacation. A primer on the most influential academic discipline you’ve never heard of. By Virginia Postrel in The Boston Globe, June 27, 2004 Read the full article here (offsite link).
Find out how Simudyne can help you improve outputs while lowering costs.
Find out how Simudyne can help you improve outputs while lowering costs.
Simudyne brings Insight, Foresight and Teamwork to your firm.
IBM and Simudyne work together to speed up petroleum discovery and production.
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